About the Role
We are excited to be working with a well-established electrical distributor who have a fantastic permanent full-time opportunity for a National Sales Manager to join their team. This position is fully remote with some travel when required to their Head Office in Southampton, Hampshire.
Our client is seeking a results-driven and strategic National Sales Manager to lead and grow their sales operations. Reporting directly to the Managing Director, this role will play a critical part in refining the company’s marketing and sales strategy, expanding market presence, and achieving revenue targets. The ideal candidate will bring extensive experience in the electrical industry and a proven track record in managing a high-performing sales team and developing business within the contractor and trade sectors.
Requirements
Duties:
Evaluate and refine current marketing and sales strategies, providing actionable improvement plans to the Managing Director
Develop and manage relationships with electrical contractors and lead a dedicated sales team focused on project specification and account growth
Expand the customer base by identifying new business opportunities and opening accounts within trade and wholesale channels
Lead the development and execution of annual marketing and product plans in alignment with company goals
Support the Managing Director in formulating and implementing pricing models, sales strategies, regional coverage plans, and promotional campaigns
Design and oversee a scalable, effective national sales infrastructure, including strategic planning, team structuring, and leadership development
Establish and enforce standardised sales policies, processes, and management systems to ensure operational consistency and excellence
Set clear sales targets in accordance with company objectives; monitor performance, implement corrective actions, and drive the team to achieve and exceed goals
Recruit, mentor, and manage the sales team to deliver measurable growth and market share expansion
Key skills/experience:
A Higher National Diploma or higher qualification in Business, Sales & Marketing, Electrical Engineering, or a related field (desirable)
Strong background in the electrical industry, with comprehensive knowledge of single-phase and three-phase consumer units
Formal training in strategic management, marketing, contract law, financial management, and negotiation. (Highly desirable)
A minimum of 10 years of experience in sales and marketing within the electrical sector, with at least 5 years in a Sales Director or National Sales Manager role
Demonstrated success in delivering consistent revenue growth and achieving or exceeding sales targets
Deep understanding of low voltage product markets, industry regulations, and customer requirements
Excellent market insight and the ability to anticipate and respond to market trends
A well-established network of industry contacts and existing sales channels
Proficiency in Microsoft Office and other relevant sales using a CRM software
Strong written and verbal communication skills
Salary:
Competitive salary (up to £80k)
Car allowance of £600 per month
Working hours:
Monday to Friday, 8.30am – 5pm (some flexibility will be required when needed to meet business demands)
Benefits:
Bonus (Annual performance-based bonus linked to personal and company target achievements)
Company laptop
Company phone
Annual Leave: 23 days + Bank Holidays
Company Pension Scheme
If you meet the criteria above and would like to hear more, please contact our specialist perms consultant Caleb today!